Pick the Right Partners to Accelerate Your Marketing Results.

There are marketing people near and far, in every time zone. And technology everywhere: ChatGPT (etc.) can do all your writing, and Midjourney can do your images. So why take the time to find the right partner (freelancer, temp, agency, fCMO) to help (since there are options everywhere)?

The obvious answer would be, "I don't want to waste time and effort teaching multiple people about my business." That's a great place to start. Here's the non-obvious answer: Finding the right partners will accelerate your overall marketing effectiveness—even beyond the responsibility you've given them. This may seem a bit abstract, so let's use an example.

Let's say you want to start a paid search advertising program. You will use Google to get new customers to buy from you. You plan to advertise on specific keywords and send people who click on your website to buy —pretty standard stuff. So, a good Google Ads partner will give you solid advice on budget and keywords based on your business and help you develop the ad copy for results. (and, of course, place the ads/ report on the results). A great Google Ads partner will do the previous and give you suggestions on your ads landing page and may have the skills to help you make the changes (if you can't do them yourself). A Fantastic Google Ads partner is going to suggest all of the above and also recommend you retarget visitors that don't convert on both Google and Meta (and they'll introduce you to a Meta partner to help), and they'll also recommend you use a visitor tracking too to capture info about visitors that come from your ads but don't complete the form.

So, in this example: 

• The good partner, who does the job you are hiring for, brings a sense of reassurance. They likely excel in their specialization in Google ads, especially if you found them through a recommendation.

• The great vendor partner not only does the job but also inspires you with suggestions that could significantly enhance the effectiveness of their work for you.
• The fantastic partner helps you expand and leverage everything you are doing in a way that you may not have considered related – but they know it is. This comprehensive approach can be truly enlightening.

Shift is an advertising agency. We do one thing – data-driven, geo or personal-based targeted ads (display or connected TV). To help our clients get the best results from working with us, we are always suggesting ways to improve landing pages or the website, integrating other tactics with our ads, recommending technology that can provide better insight, and introducing our customers to vendors who specialize in what they need help with. And we do this always to help our clients get better results from their OVERALL marketing – of which we are just a piece.

So, as you consider the partners/vendors/agencies to work with, be sure to ask them about what past recommendations, with specific examples, they have made to their customers to help improve overall marketing results.